About Anton Melin (founder and CEO)

I am Anton Melin, a driven entrepreneur and leader with a passion for business development, structure, and human potential. With a diverse background in retail, real estate management, finance, and movement coaching, I bring a unique combination of analytical skills, operational leadership, and strategic thinking.

My professional journey began at Ica Maxi in Alingsås, where I spent nearly eight years developing my understanding of sales, key performance indicators, and leadership. I progressed from store employee to sales manager for the Fruit & Vegetables department, overseeing an annual turnover of approximately 60 million SEK.

My curiosity about finance and business development led me into the real estate industry, where I helped build the investment company Melica Invest AB. As CEO and CFO, I had overall responsibility for the group’s operational management, financial budgeting, and business strategy. I have also served as a board member and invested in startup companies within IT and the grocery industry, such as Whywaste AB.

In recent years, I have worked as Head of Development and COO at Walkfeeling AB, a startup focused on health and movement. In this role, I was responsible for operational and financial structures, business development, and team leadership. I also coached clients individually and in groups, helping them unlock their movement potential, and trained new movement coaches at Walkfeeling Academy.

Beyond my professional commitments, music is a central part of my life. I have been writing and producing music for many years and run my own record label, releasing music under my own name. I have experience in both studio production and live performances and am deeply passionate about the creative process—from songwriting and arrangement to recording and mixing. Seeing a song take shape, refining the details, and bringing it to life is one of the most rewarding experiences I know. I also work to support other artists in releasing their music and developing their unique sound.

I am also an avid runner and have completed the Kalmar Ironman. And of course—I appreciate a perfectly crafted espresso.

I have a strong drive to develop and push projects forward. With my experience in financial analysis, creating structure, and building sustainable business models, I thrive in environments where I can contribute to both business and personal growth—whether in finance, health, or music.